Eloqua Topliners : Doing Community Right
Mark Polly, Sales Director at Perficient, recently wrote a blog on Oracle Eloqua Topliners, an excellent tool for building communities. Marketing automation is a hot topic today, but can be very...
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Oracle embraces content marketing with Compendium and Eloqua
Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying...
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B2B Marketers Need Strategy Too
In the marketing world, you see a lot of time in the digital world spent on consumer marketing. But so much of marketing also focuses on business to busienss, channel, partner, or other non-consumer...
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CRM and Eloqua Best Practices
Jim Sibley gave a presentation on best practices when it comes to work with the two systems together. Your first question should be, “What are we trying to solve? Sales (examples) Prove Marketers value...
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Implementing Oracle Sales Cloud – Key Considerations Part 1
Getting it right the first time. When choosing and rolling out a new solution, a few key steps can help you avoid roadblocks, waste, and frustration. To leverage the strengths of the new tool and...
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Two-Minute Video: Customer Success with Oracle Sales Cloud
In this new video from Oracle, hear from Tom Munley, General Manager for the Oracle Emerging Solutions group at Perficient, about how Oracle Sales Cloud with OBIEE helped the organization implement a...
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Partnerships Key to Gartner Magic Quadrant Ranking
Social media might get more attention, but both B2B and B2C firms are using cloud-based sales and marketing tools for more than just direct sales: they’re looking to build bonds with customers long...
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Innovations in Digital Marketing for Personalization at OOW15
“Infinite choice is paralyzing, and exhausting to the human psyche,” said Barry Schwartz in The Paradox of Choice. This concept is what drives the need to personalize content and web sites....
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Understanding the Convergence of AdTech and MarTech
Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent...
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5 Ways to Understand Your Audience Better at OOW15
Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences....
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